Julia Beitel
The Look Style Me request on a phone, with outfit suggestions from friends
Course
Spec Project, Cornell Tech, Spring 2026

The Look

Social Wardrobe App

  • Claude Code
  • Vercel
  • User testing
  • Speculative design

Problem

People decide to buy clothing in about 2.5 seconds, and 30% of what they buy is never worn. I asked what happens after the impulse.

Approach

A social platform built on one closet inventory: catalogue what you own, build outfits from it, and share how you actually wear it.

Outcome

A live V1 with five surfaces (Feed, Closet, Builder, Friends and Insights), shaped by a semester of interviews and closet visits.

What users told me

Friction

  • Logging your closet is a barrier on organization apps.

    Maintaining an inventory could be a pain, too much effort.

  • Uncertainty of daily use

    “How do I incorporate this into my daily life?”

“It could be annoying as a user to have it be a popularity or budget contest.”

Pull

  • Trip Packer and capsules.

    Naming and saving trips, then looking back to plan a similar one.

  • Style Me from friends.

    Borrow from your network’s actual closets, not just outfits.

“Giving old-school social media vibes. I like that.”

Open questions

  • Why over Pinterest?

    Less algorithm, more old Instagram. Inspiration, not curation.

  • Beyond outfits.

    Thrift-haul posts, AI color and body-type matching, buy-similar links.

“Could have a ‘look at my haul’ feature, instead of just outfit posts.”

The screens

The Look feed with today’s theme, Monochrome Monday, filter chips, and a friend’s outfit showing the four closet pieces she’s wearing

01

Feed

Today’s theme sits up top with a “Post yours” prompt. Chips filter by For you, Style Me and theme hashtags, and each outfit shows the closet pieces in it.

A Style Me request from Ren with her reference photo, occasion and tags, followed by friends’ suggested outfits

02

Style Me

A friend shares a reference photo, the occasion and tags for the look she wants. Friends answer with outfits from her closet, and her favorite is marked as her pick.

The Closet tab showing 37 pieces, 462 wears and $32.64 cost per wear, saved outfits, and a grid of most-worn pieces

03

Closet

Your wardrobe at a glance: pieces, wears and cost per wear. Saved outfits start with “Build a look,” above category filters and your most-worn pieces.

The outfit builder canvas with a selected item, its toolbar, background colours, and a closet drawer below

04

Outfit builder

Arrange pieces on a canvas: layer, swap or remove the selected item and change the background. A bottom sheet browses your closet, and you can mark the look “Want to wear” or post it.

The Insights tab with cost per wear, a benched piece to style, the five most-worn pieces, and category mix

05

Insights

Cost per wear leads, with spend, wears and pieces beside it. Below: a nudge to style a neglected piece, your five most-worn pieces and your category mix.

The Friends tab with username search, a pending closet request, and a friends list with closet previews

06

Friends

Search by username, answer a closet request, and browse friends with a preview of each closet. Friends with an open Style Me request get a “Help out” button.

Julia Beitel

The Look

Social Wardrobe App

The Look Style Me request on a phone, with outfit suggestions from friends
Course
Spec Project, Cornell Tech, Spring 2026
  • Claude Code
  • Vercel
  • User testing
  • Speculative design

Problem

People decide to buy clothing in about 2.5 seconds, and 30% of what they buy is never worn. I asked what happens after the impulse.

Approach

A social platform built on one closet inventory: catalogue what you own, build outfits from it, and share how you actually wear it.

Outcome

A live V1 with five surfaces (Feed, Closet, Builder, Friends and Insights), shaped by a semester of interviews and closet visits.

What users told me

A semester of interviews and ethnographic closet visits.

Friction

  • Logging is a barrier.

    Maintaining an inventory could be a pain, too much effort.

  • So many features.

    “How do I incorporate this into my daily life? Is it something I open every day?”

“It could be annoying as a user to have it be a popularity or budget contest.”

The screens

The Look feed with today’s theme, Monochrome Monday, filter chips, and a friend’s outfit showing the four closet pieces she’s wearing

01 / 06

Feed

Today’s theme sits up top with a “Post yours” prompt. Chips filter by For you, Style Me and theme hashtags, and each outfit shows the closet pieces in it.

A Style Me request from Ren with her reference photo, occasion and tags, followed by friends’ suggested outfits

02 / 06

Style Me

A friend shares a reference photo, the occasion and tags for the look she wants. Friends answer with outfits from her closet, and her favorite is marked as her pick.

The Closet tab showing 37 pieces, 462 wears and $32.64 cost per wear, saved outfits, and a grid of most-worn pieces

03 / 06

Closet

Your wardrobe at a glance: pieces, wears and cost per wear. Saved outfits start with “Build a look,” above category filters and your most-worn pieces.

The outfit builder canvas with a selected item, its toolbar, background colours, and a closet drawer below

04 / 06

Outfit builder

Arrange pieces on a canvas: layer, swap or remove the selected item and change the background. A bottom sheet browses your closet, and you can mark the look “Want to wear” or post it.

The Insights tab with cost per wear, a benched piece to style, the five most-worn pieces, and category mix

05 / 06

Insights

Cost per wear leads, with spend, wears and pieces beside it. Below: a nudge to style a neglected piece, your five most-worn pieces and your category mix.

The Friends tab with username search, a pending closet request, and a friends list with closet previews

06 / 06

Friends

Search by username, answer a closet request, and browse friends with a preview of each closet. Friends with an open Style Me request get a “Help out” button.